- Cadillac said it will begin building its new XTS flagship sedan this fall in China.
- The XTS will be assembled by the Shanghai General Motors joint venture.
- The Chinese production startup is slated just months after the car's North American launch.
BEIJING ? Cadillac said it will begin building its new XTS flagship sedan this fall in China, just months after the car's North American launch. The China-market XTS will be assembled by the Shanghai General Motors joint venture.
The move is intended by Cadillac to capitalize on the brand's surging popularity in China, especially among younger, more affluent buyers.
Cadillac, which entered the Chinese market in 2005, sold a record 30,000 vehicles there in 2011, compared with 17,000 in 2010. Cadillac sales in March also set a record of 2,745 units, up more than 35 from the previous year. Cadillac's top seller in China is the SRX crossover, which is assembled in Mexico.
The brand's marketing boss Don Butler said, "China is the second-largest market for Cadillac, and of course is one of the largest and strongest markets in the world for luxury cars, so it is a core part of our vision as a brand."
For the U.S. market, the 2013 XTS goes into production shortly at General Motors' plant in Oshawa, Ontario.
Inside Line says: Cadillac said the average age of its buyer in China is 35 ? which must make the brand's U.S. marketers weep.
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